• Marketing Week , Wednesday, October 3, 2012 8 AM

Unilever is looking to overhaul the advertising strategy for its Flora brand, after calling a review of its advertising agencies. It is thought that the pitch process signals a shift in strategy for the brand. Flora’s advertising account is currently held by DDB, which won the account from BBH in 2009. Said a Unilever spokesperson: “We can confirm that we are conducting a review of the creative agency services for our Flora brand in the UK. This is in line with our policy to review agency appointments every few years. We will announce the outcome in due course.”

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