- Mashable, Wednesday, October 3, 2012 3:36 PM
In what is presumably a first in print ads, the CW's print insert in the latest Entertainment Weekly "contains a small LCD screen that features looping video and the six latest tweets from
@CW_Network beneath the words, 'Follow Us Now,'" writes Lauren Indvik. The ad, running only in 1,000 issues in New York and
Los Angeles, is not the first video-print collaboration. Another video ad, this time for Pepsi, appeared three years ago in EW, and Marie Claire in the U.K. has a Dolce & Gabbana
video ad this month.
Read the whole story at Mashable »