Cellphones More Popular With College Women According to the 360 Youth College Explorer study, based on a survey conducted by Harris Interactive , nearly all US college students are
online, and 65% are making broadband connections.
While 91% of students have PCs and 84% own televisions, differences exist between male and female students and the technology they own. More
female college students own cellphones, calculators and answering machines than male students. On the other hand, more male students own portable video game players and MP3 players.
Consumer
Electronics Owned by US College Students (% of respondents)
| | Female | Male |
| Calculator | 90% | 83% |
| Cellphone | 82 | 74 |
| Answering Machine | 50 | 40 |
| Digital camera | 32 | 35 |
| Portable video
game system | 22 | 27 |
| MPS player | 12 | 22 |
Source: Harris Interactive, March 2004
The
survey determined that college students are four times more likely than the general online population in the US to download music online. In particular, 8% of male college students download daily
while 5% of female students say the same. Using IM is an activity four out of ten college students are likely to do on a daily basis.
An Ipsos Public Affairs report shows that a vast majority of
students go online for personal reasons, whereas 24% are online for school. Furthermore, only 3% are online for work purposes.
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