"I don’t want to just see ads for mature audiences," writes Beth Hallisy, a partner at idea agency Marcus Thomas, in an op-ed about baby boomers and advertising. "The baby boomer market
numbers more than 77 million and spends $2 trillion annually. Advertisers know this. But for some reason, not too many outside the pharmaceutical and cruise industries are putting their money where
the data is. It’s a big mistake."
We vigorously second this opinion, especially after watching a depressing parade of "save money on funeral bills" messages followed by catheter ads on baby-boomer-targeted Antenna TV.