LA Residents Likely To Save For Specific Purchase

October 10, 2012

As initially reported in MarketingDaily on October 5, Los Angeles residents are among the most likely to save money for a specific purchase.

Top 10 DMAs in which adults agree with the statement, “I only save for a specific purpose.”

Laredo, TX
Los Angeles, CA
Yuma, El Centro, AZ-CA
Greenwood, Greenville, MS
Fresno, Visalia, CA
Tallahassee, Thomasville, FL-GA
Greenville, New Bern, Washington, NC
Columbus, GA
Myrtle Beach, Florence, SC
Bluefield, Beckley, Oak Hill, WV

Source: GfK MRI’s 2011 Market-by-Market Study

3 comments about "LA Residents Likely To Save For Specific Purchase".

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Roger Baker from Bondi Digital Publishing, October 10, 2012 at 1:06 p.m.
Really! "Residence"? Copy edit much?
Reply

Tyler Loechner from MediaPost, October 10, 2012 at 1:51 p.m.

Hey Roger,
Oops! Thank you for pointing out the mistake. It has been fixed.

Jon Currie from Currie Communications, Inc., October 11, 2012 at 12:37 p.m.

Interestingly, outside of Bluefield, all the markets are Sunbelt. Also interesting is that Los Angeles is the only market of any real size. The rest are not even Top 50. Not sure if other than Fresno is any market even Top 100.