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What Happened To Hipstamatic?

Fast Company does a deep dive into Hipstamatic, and why the Instagram rival -- which takes analog-style photographs and sells in-app digital lenses and films -- has failed to live up to its full potential. The short answer? “Negative press, ex-employee reprisals, and a public perception that his company is approaching bankruptcy.” It also didn’t help that, “for a startup that prides itself on the originality and creativity of its users, Hipstamatic spent much of 2012 chasing many other companies’ ideas.”

Read the whole story at Fast Company »

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