Rae Hoffman gives us tips on finding a niche in affliate marketing. She suggests that when deciding on a niche, start with a narrow focus with the ability to expand. For example, someone wanting to start a recipe site might want to focus on low carb or single portion recipes. Then expand on that single portion to include a party of four, six or eight. Rather than having the site vistor guess, the recipe could offer specifics. She also reminds us to verify multiple revenue streams from the niche topic, not just one.