• Adweek, Monday, October 15, 2012 3:32 PM

Rodale, publisher of health and fitness-oriented mags and books,  is moving directly into ecommerce with the spring launch of Rodale's, which, unlike efforts by other mag publishers, will be its own separate operation selling "luxuryhomeandbeautyproductsthatarealsosustainable," writes Lucia Moses. "Most publishers don’t have the expertise on staff to be retailers; Rodale hired 10 people who are dedicated to the site, which is overseen by Anthony Astarita, a former Barnes & Noble exec who was hired last year as gm of digital and brand development."

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