Automated emails that are triggered by an action (such as subscribing to a list or making a purchase) can be even more effective when coupled with behavioral data for improved targeting. For
example, a message to a new subscriber might have very different content if the signup had never purchased before, as opposed to an opt-in that occurred on the customer's first purchase. Learn some
simple content changes that can make radical improvements in results.
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the full article on the Silverpop blog.
Read the whole story at Silverpop Blog »