• Search Engine Land, Tuesday, October 16, 2012 11:21 AM

Foursquare this week is rolling out a new homepage for users who aren’t logged in, which prominently features a search box. “In doing so, Foursquare takes aim at Yelp as its chief rival in the local space,” says Search Engine Land. “And in some ways the move completes Foursquare’s evolution from a more narrow and novelty oriented friend finder, game and check-in app to a genuine local search utility with … ‘mainstream’ ambitions and appeal.” For the move, SEL credits former Google engineer Andrew Hogue, who Foursquare hired late last year.
 

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