• Adweek, Tuesday, October 23, 2012 2:36 PM

After "obsessively" watching the Presidential TV debates and tracking reactions to them on Twitter, Adweek is weighing in with these post-mortem insights: (1) Obama's "horses and bayonets" comment "generated 105,767 tweets per minute, the highest of the debate," writes Charlie Warzel.The Obama campaign quickly capitalized on the buzz, and bought the promoted tweet on the #horsesandbayonets hashtag within 15 minutes; (2) "Foreign Policy isn't as interesting as Game 7 or Monday Night Football"; (3) "When in doubt, declare you've won before it's over.... President Obama's Twitter handle declared its candidate as the winner of the debate roughly 10 minutes before the contest was over - a maneuver expected from the pundit class, but less so from the social media account of the president. The tweet has since been retweeted over 5,000 times, which goes to show that even candidates can be pundits these days," writes Warzel.

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