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Morning Shows Pull Out Big Guns For Start Of Sweeps
- TV Newser, Thursday, October 25, 2012 3:36 PM
As the November sweeps began today, the three network morning shows pulled out some relatively big newsmaking "gets" to compete for ratings. At NBC, "Today" featured an interview with DC sniper Lee Boyd Malvo on the 10th anniversary of his attacks. On “CBS This Morning,” General Colin Powell "made some political news by once again endorsing President Obama," writes Alex Weprin. And "on a softer front, ABC’s 'Good Morning America' had arguably its biggest guest yet filling in for Robin Roberts: Oprah Winfrey."
