Much has already been written about the subject lines and key performance indicators of the presidential candidates' email programs. Today, StrongMail VP of Marketing Services Kara Trivunovic
analyzes the content strategy in a piece for Direct Marketing News. She found that Obama's emails were better attuned to a more digitally savvy subscriber base, employing tighter copy and more
colloquial language. "If you look at the typical Romney email," Trivunovic said, "it's standard political letterhead, copy-heavy, and lengthy. It feels like a direct mail letter. It's where we were
with email 10 years ago."
Read the whole story at Direct Marketing News »