Moms love Facebook -- but they trust blogs. And 92% of moms active in social media are buying products as a result of a social media recommendation.
were among the key findings of our new study, "How Moms are Using Social Media RIGHT NOW -- and How You Can Make the Most of It.” I presented the results for the first time at the eighth annual
Marketing to Moms Conference in Chicago last week.
We reached out to the 1,200 moms in our Social Savvy research network -- almost all of them regularly active on blogs and social networks -- to explore five key questions:
Among the study’s findings:
The study results underscore how moms’ immersion in social media has dramatically changed their purchasing behavior. Alongside recommendations from family and friends, it is the most valuable tool for companies that want to market to mothers.