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60 Media Buying Questions

  • ClickZ, Tuesday, November 6, 2012 12:13 PM

At a loss for words? Harry Gold gives marketers a list of questions to ask clients when planning media buys. Some questions seem obvious, but the list should provide a reminder to those who are so entrenched in their job they forget the most typical and simplistic questions. The list of 60 questions span topics ranging from service and relationships, to goals and metrics, to social and audience, to tracking and reporting.

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