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Increase PPC & SEO Conversion With Email Nurture

Many companies work hard to generate leads through PPC, SEO and other channels, but the reality is that conversion is rarely a quick event, with nearly three quarters of leads not yet sales ready when they come in. Email, and drip nurturing in particular, helps develop leads into purchases, making investments in SEO and PPC pay off more frequently.

Read the full article on Search Engine Watch.

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