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Conde Nast Raises Rate Base For Four Pubs

Condé Nast has raised its rate base for four publications, two of whose circulations -- The New Yorker and Wired  -- are being upped "by 25,000 each on the strength of their tablet businesses," writes Erik Maza. Allure and Details, meanwhile, are experiencing increases "because of sponsored promotions with retailers — the chain Ulta in the beauty magazine’s case." Maza also takes a look at the bigger picture of digital business for Condé Nast and its  major consumer publishing competitors Hearst and Time Inc.

Read the whole story at Women's Wear Daily »

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