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Facebook To Track Retail Purchases

  • Reuters, Friday, November 16, 2012 1:11 PM

Facebook today is expected to begin rolling out a new tool to help online retailers track member purchases. “The tool is the latest of the new advertising features Facebook is offering to convince marketers that steering advertising dollars to the company will deliver a payoff,” Reuters writes. Facebook promises that the data its so-called "conversion measurement" tool collects is anonymous.

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