Thinking about launching a new Web site, although your current site works just fine? Maybe the company plans to launch a new line of products or services? Siddharth Deswal takes us through the
steps needed to ensure that the new design converts at a higher rate than previous sites. Deswal describes how to use basic, cost-effective research to achieve an understanding of the
process of designing Web sites, using A/B testing.
Read the whole story at KISSmetrics »