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How To Optimize A New Web Site

Thinking about launching a new Web site, although your current site works just fine? Maybe the company plans to launch a new line of products or services? Siddharth Deswal takes us through the steps needed to ensure that the new design converts at a higher rate than previous sites. Deswal describes how to use basic, cost-effective research to achieve an understanding of the process of designing Web sites, using A/B testing.

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