Anna Adriani, global PR director and chief sustainability officer for Illycaffe, is in Melbourne at the World PR Forum – the
first time the forum has been held in Australia. In a Q&A, Adriani talks about organizational culture, setting up a University of Coffee, and managing the stakeholders. "Being a very small global,
multinational company – we are in 140 countries with our products, and we source our coffee from more or less 15 different countries – we are really a small company that is present, more
or less, all over the world.”
Read the whole story at Marketing Magazine »