"As the U.S. economy heads toward a more optimistic outlook in 2004, job search sites have benefited from the upswing in the employment market," said Marc Ryan, senior director, analysis, Nielsen//NetRatings. "Positive labor market indicators have prompted job search sites to invest again in promoting their services through TV and online advertising, as well as striking special marketing partnerships with media companies," added Ryan.
Monster.com topped the list of career sites, attracting nearly 9.6 million job seekers in June 2004 at home and work.
|Brand or Channel||Unique Audience (000)||Active Reach (%)|
|All Career Development||27,209||18.24|
|3. Yahoo! HotJobs||7,118||4.77|
Visitors to Monster.com spent an average of 18 and a half minutes on the site last month and viewed nearly 380 million pages. CareerBuilder and Yahoo! HotJobs visitors spent an average of 14 and six and a half minutes, respectively. CareerBuilder posted more than 207.4 million Web page views, while Yahoo! HotJobs visitors viewed 122.6 million pages.
"The online career site category posted tremendous growth figures over the past year with more than 18 percent of the entire Internet population visiting job sites," said Ryan. "However, there's still much room for expansion and opportunity for career sites to take away market share from newspaper classifieds and other traditional forms of job-hunting."