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Publicis Buys AR New York

Hours after its CFO, Jean-Michel Etienne, had discussed "his company’s many acquisitions" at a conference, Publicis Groupe announced yet another purchase: "AR New York, a well-regarded shop that specializes in working for marketers in fashion, beauty and luxury goods," writes Stuart Elliott. Etienne had not provided even a "hint" of the deal, notes Elliott: "Talk about a poker face."   No financial terms were disclosed.

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