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Storyboard And the Story Of Next-Generation Marketing

So, is Storyboard -- Tumblr’s behind-the-scenes look at various users and their personal stories -- journalism or marketing? There’s some debate among industry insiders. Setting the record straight, Joe Pompeo writes in Capital New York: “It certainly is next-generation marketing.” Yes, Tumblr is “creating content that speaks to the value of [its brand].” There you have it.

Read the whole story at Capital New York »

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