Sensis, a “cross-cultural” Los Angeles-based ad agency, last week announced a campaign designed to slow tobacco use among 12- to 15-year-olds in rural areas. The work will be done for the FDA Center for Tobacco Products, who awarded a contract to Sensis in July.
“This is a big win for our agency,” stated Sensis president José Villa. “I would not be exaggerating to call this contract a game changer. It required work from the entire agency to win this amazing contract addressing a huge public health issue.”
The campaign will take place over the next two years in TV, radio, digital, outdoor, and print advertising. In addition, with the targeted age range in mind, digital media platforms and social media will be heavily utilized as well.