• December 12, 2012

Pereg Ventures, an entrepreneur-led venture capital firm, just launched its operations. It will invest in early stage, high-growth, transformational technologies that help companies market advertising solutions and management tools cross-platform. Pereg Ventures will predominantly focus on the U.S. market while also providing a bridge to Israeli innovators poised to enter the U.S. economy. Nielsen, a global information and measurement company, is the anchor investor for Pereg Ventures. “Our investment and interest in Pereg Ventures is a natural next step in Nielsen's innovation continuum,” stated David Calhoun, CEO, Nielsen.