Business Media: UM International, Statoil, Statoil Energy Realities

  • by , December 28, 2012

BusinessMed-UMInternational.jpgWith an engaging presentation, UM tells how it created a LinkedIn community of “informed elites” to grow awareness of a Norwegian energy company. The forum, paired with an online tool developed by respected media partners providing a visual guide to energy needs, attracted the attention of influencers, 30% of whom were at the CEO level. It even garnered comments from competitors! With 19,000+ members and an average of 2.14 comments per user, it’s no wonder Statoil’s business has doubled.

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