Business Media: Goodby, Silverstein & Partners, Adobe Systems, Brand Solutions

  • by , December 28, 2012

BusinessMed-GoodBySilverstein.jpgThe agency set out to make senior execs aware of the power of Adobe by showcasing how its technology worked for its most prominent digital-publishing partners from Wired to The New Yorker. In each case, they spoke of the way Adobe had enriched their content, from videos to print to digital and tablet experiences. The results: interaction rates of 7%, more than double the average, and in-unit video-start rates of up to 40% (vs. the 22% average).

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