Online Media: Search: Covario, Epicor, Global ERP Software

  • by , December 28, 2012

CovarioCovario created for Epicor specific landing pages for each campaign. A/B testing and multivariate testing helped to increase performance in 35 countries in 16 different languages Covario created 150 unique microsites per product line, per country, totaling more than 600 pages. There results were 163% increase in conversion rate, from 2.25% to 5.93% within three months and a 935% return on ad spend (ROAS) for certain campaigns.

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