Commentary

Online Media Video: MEC, Dreamworks Animation & Paramount Pictures / Madagascar, 3 Madagascar 3 Innovid Video Campaign

  • by , December 28, 2012

Madagascar 3 To be fair, MEC had great material to start with for this campaign - clips from a popular film. But what really works is the humor and fun. It’s just hard to resist hitting that “fire cannon” button to to watch an animated zebra fly towards you. This campaign excels in taking already strong creative and bringing it to another level.

2 comments about "Online Media Video: MEC, Dreamworks Animation & Paramount Pictures / Madagascar, 3 Madagascar 3 Innovid Video Campaign".
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  1. Scott Clark from Innovid, January 1, 2013 at 6:51 p.m.

    Having had the pleasure of working on this campaign, unnamed here but responsible for the design, is Gibran Evans and his team from Division 13. Great teamwork all around!

  2. Tal Chalozin from innovid, January 2, 2013 at 6 p.m.

    and... just because seeing is believing, for the full campaign - http://bit.ly/VBSAy5

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