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Mayan Marketing Boom

  • CNBC, Friday, December 21, 2012 9:17 AM

If you were very surprised to wake up this morning, and even maybe took an extra Valium to stay asleep while the world ended, the world did not end. It was a boon, in fact, for some markets. The Russians stocked up on vodka (an excuse for stocking up on vodka?) Guatemala, not a huge tourist market, and home of the Tikal Mayan temple, is seeing an influx of leaders from the region, as well as around 200,000 foreign tourists. For $79,000 per couple, the Rosewood Mayakoba in Riviera Maya offers "The Ultimate New Beginning" package, which includes a spiritual cleansing with a Mayan shaman priest along with a private helicopter ride to a tour of architectural sites led by an archaeologist. At the J.W. Marriott resort in Cancun, guests can visit the ancient ruins of Chichen Itza and indulge in Mayan-inspired spa treatments. For the superstitious starting price of $666, The Keating in San Diego is selling the "End of the World" package complete with a last supper and fitness classes aimed at outrunning zombies. 

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