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Oracle Also Upping Marketing Tech

Software giant Oracle just announced that it will pay $23.50 a share to acquire Eloqua, a Virginia-based provider of marketing software. The deal is valued at $871 million net of Eloqua’s cash, and is Oracle’s 10th acquisition of 2012, and its second deal this month. Eloqua’s specialty appears to be taking a lot of guesswork out of the heavy lifting of marketing, and also using software smarts to turn marketing contacts into sales leads.

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