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New Jersey Launches Post-Sandy Campaign

Marketers for New Jersey are trying to figure out how, post-Sandy, to tout New Jersey’s toughness. Unveiling print ads that depict silhouetted construction workers, the state’s non-profit marketing arm says it will roll out a post-Sandy campaign this week with the message, "New Jersey: A State of Resilience." "We want to go with something that says, ‘Jersey Tough,’ " said Tracye McDaniel, CEO of Choose New Jersey, a non-profit state marketing company. 

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