• KISSmetrics, Thursday, January 10, 2013 12:55 PM

After disproving many conversion optimization "best practices" during the past five years, Chris Goward wants to share some processes and techniques his team tested and that he believes increases Web site conversions and revenue. He tells us that a conversion optimization strategy should initially look at the big picture. Individual tests should teach marketers about the evolving needs of customers by identifying trends and themes. Goward shows marketers how to strengthen weak features in a site by following a strategic framework.

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