A study of the most effective advertisers in the restaurant industry by Ace Metrix revealed that “America’s love affair with casual dining” continued in 2012, the
advertising research firm’s executive vice president of marketing, Jonathan Symonds, said. Olive Garden had the highest average score of any brand in any category, followed by LongHorn
Steakhouse, Ruby Tuesday, Applebee’s and Outback Steakhouse.
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