Most online retailers reported a strong holiday season, with year-over-year increases in revenue and traffic. American Apparel was among them, expecting four times the Cyber Monday traffic compared
to 2011. Instead the brand saw traffic balloon to a 20-times increase instead, which its head of e-commerce attributes to email. American Apparel doubled its email list from the preceding year and
used it to aggressively promote a 20% off site-wide sale and a free shipping promotion.
Read the whole story at Internet Retailer »