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Mission Athletecare Is Sports Marketer Of The Year

With such endorsers as Dwyane Wade, Serena Williams, Dwight Howard, Carmelo Anthony, David Wright and Sergio Garcia — who also are equity partners and active participants in R&D with products that reach athletes and consumers on a regular basis — alliances with the NBA and MLB and products in more than 20K retail locations, Mission Athleticare has earned a place as the most innovative, impactful and authentic company of 2012. And as president Josh Shaw relates, there is more to come.

Read the whole story at NYSportsJournalism.com »

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