Actually, consultant Kevin Benedict calls Twitter's and Nielsen's plans to develop a real-time TV audience index based on tweets a "real-time-virtual-meets-human-meets-virtual-meets-bigdata"
solution, and he even has a new acronym for it, appropriately hashtagged "#VMHMVMBD." While the acronym will no doubt bust the margins of some forthcoming version of LUMAscapes' chart, Benedict says
it has even bigger implications for the way we think about the fundamental commodities of media: time and space. "This partnership demonstrates more time-space compression. There is less time
between an event and event feedback. Less time between feedback and adjustments or changes. Viewers opinions from across a wide geographical landscape are immediately known," he
writes.
advertisement
advertisement
Read the whole story at Sys-Con Media »