Around the Net
Super Bowl Ad Price Tops $4 Million
- USA Today, Tuesday, January 15, 2013 10 AM
Super Bowl ads are getting more costly more quickly than ever — and they keep increasing in number. With some ads on CBS selling for up to $4 million this year vs. $3.5 million last year on NBC, the cost of 30-second Super Bowl spots is growing at three to five times the rate it did just a decade ago, according to a 10-year study by Kantar Media, a research firm.
