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China The Most Social Place On Earth

China is home to the world’s most socially active online population, says L2 in its Digital IQ Index report on China luxury brands. Ninety-five percent of online users in China’s tier one, two, and three cities are registered on at least one social media site, while 80% use social media to learn about brands, and 40% have either read or posted a product review. “With such an engaged audience to work with, prestige brands have largely adopted social media in China,” L2 says.

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