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Advance Publications Buys Digital Agency Pop
- Advertising Age, Thursday, January 17, 2013 3:40 PM
Advance Publications, parent to Condé Nast's glossy mags such as Vogue, has purchased Pop, a Seattle-based digital ad agency, for an undisclosed sum -- the first of such acquisition for Advance, "which has [also] treaded deeply into agency territory over the years by doing creative work directly for brands," writes Michael Learmonth. Pop was founded in 1996, and its 2012 revenues totaled $35 million working for clients such as Nike and Target.
