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In An Alternative Search For Gun Control

Changing gun control laws prompted by tragedies have uncovered "intriguing" searches and comparisons as U.S. government officials began to discuss restrictions on weapons. Kerin Foster provides insights on a bidding war for gun-related keywords that identifies significant changes during the past month in paid-search bidding habits. For example, counters President Barack Obama's proposition for stricter gun control by reaching out to those who might oppose it.

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