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Yahoo Yearns To Break "Portal" Mold

While it may always be considered a “portal” by older users, Yahoo is working on ways to distance itself from the increasingly outdated moniker. “The desktop portal needs to transform itself,” Henrique De Castro, the company’s recently named COO, said at a conference on Monday. “The personalization is not there, the tech is not there, and generalists portals are losing traffic,” De Castro said, reports AllThingD.

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