Critical Mass exec Shaina Boone has some advice for marketers who don't want to think about thorny privacy-related issues. "We all have to suck it up and stop ignoring
it," she says.
Boone adds that lawmakers as well as consumers "don't understand the ramifications" of limiting marketers' use of information. "I don't think they
understand that turning off the data is going to impact their experience," she says.