MediaMath Does The Math, Acquires Akamai's Data Platform, Licenses 'Pixel-Free' Technology

  • January 24, 2013

MediaMath this morning announced the acquisition of Akamai’s Advertising Decision Solutions (ADS) data cooperative, which it will integrate with MediaMath’s DMP. As part of the deal, MediaMath said it signed a multi-year agreement to use Akamai’s pixel-free technology for use within digital advertising and marketing applications.

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