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How Marketing Contributed 1,300% To Revenue

David Kirkpatrick analyzes a year-long effort by AvidXchange that created a formal testing and optimization program, upgraded the company's technology, and improved the ability of sales and marketing to work more closely together. It turns out that optimizing marketing revenue performance rose from 5% to 70%. Sales qualified leads also rose from 20% to 70%. Kirkpatrick explains how.

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