• Washington Post, Thursday, January 31, 2013 1:26 PM

Hayley Tsukayama wants to know "how much has mapping software changed your life?" While she asks with an eye toward finding one's way from one location to another, maps for search marketers have likely been the key to consumers making purchases in a physical location or simply abandoning the journey along the way. Google is trying to determine the value, she explains, pointing to a post on the engine's official blog, where Brian McClendon writes about UPS saving 5.3 million miles and more than 650,000 gallons of fuel in 2011. How has mapping helped you?

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