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E-tail Still 'Harder Than It Looks' For Print Media

  • Adweek, Tuesday, February 5, 2013 4:10 PM

Legacy media companies experimenting with a "profitable model" for their ecommerce efforts are finding "it’s a lot harder than it looks," according to "veterans of the space" cited by Emma Bazilian. She examines the difficulties, from lack of "a merchandising strategy as meticulous as [print media's] editorial strategy," according to one source, to "getting consumers to transition from browsing to buying."

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