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Netflix Lures Binge Viewers With 'Cards'

  • Variety, Tuesday, February 5, 2013 4:10 PM

The new trend of "binge-viewing" -- watching as many episodes of possible of a TV show, perhaps a whole season, in one seating -- was "in full force" during the first weekend that Netflix's entry into original content, "House of Cards" was available, "according to data from Procera Networks, which found on one broadband network that about one-quarter of those who watched the first episode motored through all 13 episodes," writes Andrew Wallenstein. "Of course, viewing levels only means so much to a streaming service that doesn't carry advertising," he adds. "What percentage of those watchers are new subs is the most important data point."

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