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How Paid Search Offsets Penguin Setbacks

When search engine optimization efforts get siderailed by Google Penguin or Panda, and recovery efforts are a bit slow going, Paolo Vidali suggests paid-search campaigns to offset any setbacks. He calls it a hybrid strategy. Although Google claims no connection between SEO and paid-search strategies, Vidali explains how he recently experienced a case that identifies how the synergy exists.

Read the whole story at Search Engine Journal »

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