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'Prevention' Website Redo Brings Big Traffic Growth

  • Folio, Wednesday, February 13, 2013 4:49 PM

Prevention's website traffic has increased significantly -- adding 1.8 million visitors from December 2012 to January 2013 -- since a revamp that included refreshed visual elements, a more conversational tone, and a new focus on breaking news, "adding sometimes up to 10 new stories a day," the site's executive editor, Siobhan O’Connor, tells reporter TJ Raphael.

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